According to noted analyst Ming-Chi Kuo, Apple plans to launch a new version of the Apple TV in the second half of 2022.


In a tweet today, Kuo said the new Apple TV will have an improved cost structure, suggesting the device could have a lower price point that is more competitive with other streaming media players like Google’s Chromecast line, Amazon’s Fire TV line, and the Roku. -line .

The current Apple TV 4K model, released in April 2021, will cost $179 with 32GB of storage and $199 with 64GB of storage, while the previous-generation Apple TV HD will remain available for $149 with 32GB of storage. . In comparison, there are Chromecast and Roku streaming sticks available for under $50 and many other options under $100.

Both the second-generation (2010) and third-generation (2012) models of the Apple TV were priced at $99 at launch, and Apple eventually lowered the price of the third-generation model to $69, so there is priority for a sub. – $100 Apple TV.

Apple TV+ is already available on platforms such as Fire TV and Roku, but a more competitively priced Apple TV model could still boost sales of the device and attract more subscribers to the streaming service, which competes with Netflix and Disney+.

The second-generation Apple TV 4K was the first new Apple TV generation in more than three and a half years when it was released last April, with key new features including a redesigned Siri Remote, a faster A12 Bionic chip, HDMI 2.1 and Wi-Fi 6.

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